Womenswear trade show Pure (purewomenswear.co.uk), taking place 10-12 February 2008 at Olympia London, has increased its line-up to show more than 800 womenswear, footwear and accessory collections. The increase reflects the growth of the show and the launch of the additional Pure Footwear section.

With over 125 footwear brands on show, Pure has seen a 50% increase compared to August 2007, and an impressive 65% more new footwear brands on show. Stepping up its offer, Pure introduces a new section dedicated to top footwear brands. Newcomers joining this February include: Rocket Dog, Feud London, Terra Plana, FullCircle Shoes, Ravel, Art, Fly London, Neosens, Birkenstock, French Sole and Blowfish Malibu . New exhibitors include: N.D.C Made by Hand, Firetrap, United Nude, Snowjoggers, Audley, Land Rover, EMU Ridge, and Yves Desfarge .