During Milan Fashion Week Puma and Sergio Rossi announced the launch of their capsule collection of women footwear for S/S 2009.

The shoes, expected to debut at Colette in Paris in January 2009, comprise various interpretations of Puma’s iconic “Clyde” sneaker with a seductive and sophisticated Italian twist by Sergio Rossi. Brightly colored satin uppers with velcro straps or laces are just some of the highlights of this cool collection.

“Blending Italian luxury and sport lifestyle in a contemporary way is a concept we find incredibly exciting at Sergio Rossi and we believe we have found a perfect partner with Puma,” said Didier Bonnin, President and CEO of Sergio Rossi. “Through our levels of Italian craftsmanshiup and exclusive creativity, we are essentially enabling a modern crossover of traditional luxury clientele with a new breed of fans influenced not only by fashion, but also by sport and design.”

Joachim Zeitz, Chairman and CEO of Puma, added: “Puma sees collaborations in fashion as a way to explore new territories and enhance the brand experience for our consumers. We are excited about our collaboration with a renowned Italian luxury brand like Sergio Rossi. The partnership is an excellent opportunity to establish a new horizon for women sport-fashion footwear with a connection that represents the brand essence of both Puma and Sergio Rossi.”