Sportlifestyle brand PUMA® North America ( announced today the purchase of new headquarters in Westford, MA. The new location at 10 Lyberty Way will serve as the company’s new US Headquarters housing the brand’s North American operations including sales, marketing, retail, product merchandising, customer service, operations and finance.

PUMA North America will make its move to the 104,711 square foot building in the fall of 2008. Currently, PUMA occupies 5 and 6 Lyberty Way, just down the street from the new building. PUMA North America employs approximately 300 people from the New England area.

“PUMA has aggressive strategies for the coming years. To reach our goals while not sacrificing desirability, the right location is crucial,” said Jay Piccola, President of PUMA North America. “We have long considered Westford our home, and we’re happy that our move will keep us here.”

PUMA North America is a wholly owned subsidiary of PUMA AG, based in Herzogenaurach, Germany. The company has been based in Westford since 1997 with previous headquarters in Brockton and Framingham. Today, in addition to the Westford offices, PUMA’s global marketing and product design offices are located at the Boston Design Center. PUMA also has a Concept Store on Newbury Street and will open a new location this September in the Natick Collections.