Young American socialites are known for their stylish influence on the masses, which is why the particularly fashionable model-heiress Lydia Hearst is set for success with the second version of her PUMA Lydia Bag, which arrives in stores just in time for the season of gift giving.

The PUMA Lydia Holiday Bag comes in two color options: asphalt gray with chrome silver detailing, and black with blue detailing (pictured above). Based on the PUMA French 77 Racket Bag this more youthful version, Ms Hearst told us, is designed to “look good for every occasion.” A limited number are available in the stores as of today, 3rd December, until 15th February 2008.

(puma.com).