Puma has named Droga5 its official global advertising agency of record. The critically acclaimed New York-based creative firm will collaborate with Puma’s in-house marketing team on new brand and individual product campaigns debuting in the new year.

“One of the hallmarks of Puma is our ability to push the envelope, whether in product design or in the way we talk about our brand,” said Antonio Bertone, Chief Marketing Officer for Puma, in a statement.

“As a company, we are naturally drawn to agency partners who share our DNA — the small, but mighty, the evolutionists, the challengers. Droga5 is just such a partner. We are inspired by the prospect of working with David Droga and his team to launch innovative, integrated advertising campaigns in the coming year.”