New York-based denim brand Prps launches a new luxurious collection called “Noir”. The new line will offer a variety of Japanese denim washed with varying degrees of black dye in order to create a darker and more contemporary style. From over-dyed pure black and the faintest hint of black worked into vintage blue selvedge denim to exclusive leather back patches, Noir enhances Prps’ commitments to authentic detailing on all its products. The wholesale prices for a jean vary from 185€ to 275€.
Prps was founded 2003 by former Nike designer, Donwan Harrell. All Prps denim is manufactured in Japan with the use of African cotton and the philosophy that every “product has a purpose (Prps)”.