Prêt-à-Porter Paris (pretparis.com) , the Paris womenswear trade show, embarks on a brand new adventure with the launch of its tenth fashion universe entitled “So Sweet”, which acts as a platform for lines catering to fuller figures. From 6th to 9th September 2007 a total of 1,500 well-known and upcoming womenswear brands will exhibit at the fair location Porte de Versailles.

The “So Sweet” category at Prêt à Porter Paris aims to sets a strong signal against the unhealthy size zero hype. Curves and kilos are back in fashion - just remember Marilyn Monroe - the emblematic icon of femininity who wore size 46! Today it’s not always easy to find cool jeans, blouse or a fitted jacket once you go over size 44, yet labels and designers have finally understood, and are beginning to take into consideration the change in women’s body shapes as thus: plus 2kg in 35 years; 20,59% of women wear size 40; and whereas 10 years ago 25% were over size 42, today it is closer to 35%.

This year the show will also include a trend forum and a hommage to the French ballerina and dancewear brand Repetto which celebrates its 60th birthday and stages the exhibition “Imagine Light” by acclaimed photographers Warren Du Preez & Nick Thornton-Jones.

Prêt à Porter Paris has divided its space on three levels and in ten different fashion sections, staging 16 fashion shows and introducing more than 400 new labels each session, including 60% international brands. The last edition in February counted 41,112 visitors including 40,2% international buyers.

In 2005, the Prêt-à-Porter Paris show left its home to meet fashionistas and professionals of all kinds by organising «Living Room » in Tokyo, «The Train» and «Platform 2» in New York.

- Michaela Schmidinger, Fashion Features Editor