Premium Exhibitions GmbH, producer of Berlin’s Premium show, has announced the launch of a new Russian subsidiary called RED. Set to take place in Moscow at the Central Exhibition Hall Manege in Red Square on July 26-28, RED will present a unique trend-portfolio of fashion, accessories, shoes, fragrances and selected lifestyle items.

The show will cover 9,000 sq. meters of floor space and present the collections and products of 150 brands to 3,000 VIP buyers. Entrance to the show will be by invitation only.

In recent years, Russia has become one of the most interesting markets for luxury products and Moscow one of the most expensive cities in the world, ranking No. 1 in Europe in terms of financial strength. The forecasts about Russia’s future market developments are very promising say the new show’s organizers.

— Regina Henkel, Bureau Chief Germany