For some weeks now, discussions on rescheduling the dates for January 2013 have been ongoing with industry and retail. Following long talks with exhibitors, Premium will be starting the January 2013 show one day earlier. Hence, PREMIUM F/w 2013-14 will now take place January, 15–17, 2013.
Premium's founder Norbert Tillmann says: “Due to the overlap with the trade shows in Paris in January, our exhibitors asked us to reschedule to an earlier date. The requirements of retailers and exhibitors are naturally our highest priority.” And his business partner Anita Tillmann adds: “In the long term and in the future we think it is a good idea to spread out the dates of Fashion Week Berlin. It shows that Berlin has grown. Nevertheless, all international schedules should be well coordinated and should accommodate the needs of the industry and all involved.”