Première Vision, the Paris textiles show, recently previewed textiles for the FW 2009-10 season. The Paris salon, which took place Sept. 23-26, registered 44,300 visitors, suggesting a good turnout considering the current economic climate and underground train strike during the first two days of the trade show.

Compared to September 2007, the salon showed a slight decline in the number of visitors (-6%), but the percentage of international visitors attending remained high at 73%, a significant achievement for Première Vision.

While attendance by European countries including Germany, the UK and Spain, was in decline as a whole, Première Vision saw a notable increase in visitors from Romania (up 55%), Hungary (up 39%), Sweden, Belgium and the Netherlands. Italy’s attendance remained stable. Russia too, an emerging market in full expansion and where Première Vision has been present for the past two years and will host another fair in Moscow on October 1-2, showed a notable increase (up 32%).

Attendance by overseas countries such as North America and Asia were both down, with a 19% and 18% drop in attendance respectively. Reflecting a dynamic economy, attendance by Latin America rose 2.2% with Columbia (up 42%) and Peru (up 50%) showing the strongest increases.

Première Vision continues to cover the evolution of the menswear market. For this edition, it presented the second part of its research, “Masculin Pluriel,” dedicated to the future of men’s fashion. For the upcoming edition that will be held Feb. 10-13, 2009, it will extend its coverage of menswear through a book and a film.

—Maria Cristina Pavarini