Prada has unveiled its latest new book documenting the brand’s diverse and experimental projects in fashion, communication, architecture, film and art over the last three decades.

Conceived and edited by owners Miuccia Prada and Patrizio Bertelli in collaboration with long-time creative contributors Michael Rock and Sung Joong Kim of 2x4, New York City, the 708-page book traces this unique story from the inside out.

The book begins with a prelude tracing the company’s distinct history and is organized roughly into two halves. The first half considers the company within its own walls: its processes, dynamics, design and exhibition strategies. The “Inside” chapters feature a photo essay by photographer and regular collaborator Brigitte Lacombe. It also includes video stills taken from short films documenting the intricate craftmanship of the factory, images of the fashion show environments, thumbnails of 3,885 different looks, a photo collage of the brand’s most influential bags and shoes, and photos of products on the runway.

The “Outside” half looks at Prada beyond its walls — phenomena that include architecture, events, parties, exhibitions, films and the America’s Cup challenge. It also presents detailed accounts of the celebrated “Epicenter” store designs in New York and Los Angeles by Rem Koolhaas/OMA and in Tokyo by architects Herzog & de Meuron, as well as film collaborations, including one with Ridley Scott. An additional chapter presents Prada creations photographed on the street and the red carpet. A part between the “Inside” and “Outside” section is devoted to Prada’s ad campaigns.

The book concludes with the group’s ambitious plan for the future to create a museum, now underway, based in the industrial outskirts of Milan and to be designed by Rem Koolhaas.

The book was unveiled inside the Milan's historic Prada store in Galleria Vittorio Emanuele II and other events will be staged at selected Prada Flagship shops worldwide as well as the three Epicenters in New York, Los Angeles and Tokyo. It will be available at Prada stores, on, and in selected bookshops beginning this month.

—Maria Cristina Pavarini