Urban label Roc-A-Wear will have a new celebrity face for its next ad campaign: former Spice Girl Victoria Beckham. Beckham, aka Posh Spice, is the second famous female to model for the line in recent months. Supermodel Naomi Campbell currently appears in Roc-A-Wear’s campaign.
Roc-A-Wear, founded in 1999, is a highly successful offshoot of the record label Roc-A-Fella Records. It is run by well-known CEO Damon Dash and the singer Jay Z.
(From WGSN)