Danish-based high street brand Vero Moda has announced Poppy Delevingne as the new face of the brand. This collaboration is for the whole of 2013, with the first image shot for pre-spring 2013.

The British-born 26-year-old model, actress, and socialite has graced covers, campaigns and front rows alike since she was discovered as a model. She has a strong fan base on the fashion scene, and fashion magazines and bloggers report on her personal style, inspiring and delighting fashion fans all over the world.

Most recently, Vero Moda had great pleasure working on the year-long collaboration with Alexa Chung. Katja Hundrup, Vero Moda’s Head of Image and PR, explains: “Vero Moda has a long tradition of working with style icons, and it is important to us that we work with women who bring their own point of view on fashion with them. Poppy Delevingne was a natural choice, not only for her fresh and beautiful look but also since she is a source of inspiration to us and to many women around the world.”