Pitti Immagine (pittimmagine.com), the organizer of the Pitti Uomo tradeshow in Florence, Italy, announced today its new women’s tradeshow “Pitti W_Woman Precollection”. Running parallel to the mens fair Pitti Uomo, from 9-12 January 2008, the show will host 40 international brands who are primarily brands which already exhibit at Pitti Uomo with their mens collections.

With this decision, Pitti Immagine intends to meet the growing importance of precollections and early buying. The company also organizes the Women fairs Touch, Neozone and Cloudnine in Milan during the Milan Fashion Week, but these are more focussed on nische-markets and designer labels which will not be exhibiting at the new Florence show, so there should be no competition between the two Italian fashion cities.