Sportswear International will launch a new jeans-based game and related contest at its stand at Bread & butter Barcelona starting today. Called “Pick-A-Pocket,” the game requires players to flip over and match 18 identical pairs of jeans back-pockets pictured on a 36-card pack.

Players are invited to take on the Sportswear International staff at the game at SI’s stand in Hall 8, booth D7.4. Winners will be eligible to win a free pair of jeans as their prize.

In addition, challengers can also play the game and enter the contest online by logging onto www.pick-a-pocket.sportswear-special.com The one who finds all 18 pairs in the fewest amount of clicks and the least amount of time will be awarded with 1 year subscription to SI. Participants of the game will have the chance to win a pair of jeans sponsored by our partners.

A take-home version of the game will also be sold at the Sportswear International stand in Barcelona for 19.90 euro.