In line with its retail expansion across the Far East, Italian brand Piazza Sempione opens the doors of its third store in China in the heart of Shanghai. The opening complements shop openings in Japan, Hongkong, Peking and Taipei. The company’s aim is the exclusive positioning of the brand at the most important destinations for international fashion and luxury as well as to strengthen the brand’s popularity in this key area.

The store is located in the famous shopping center Citic Square on Nanjing Road, one of the highly-frequented shopping streets in town. On a space of 100sqm, the store offers the entire ready-to-wear collection as well as accessories. The interior reflects the right contrast of colors and materials – a combination of natural and innovative surface areas.

Enrico Morra, CEO Piazza Sempione: “The store opening in Shanghai represents another important step of growth of Piazza Sempione in Asia and continues the extensive development plan which expects a series of further openings for 2012.”

The Italian brand is run by L Capital, a private equity fond sponsored by LVMH (Louis Vuitton Moët Hennesy).
Piazza Sempione store in Shanghai
Piazza Sempione store in Shanghai