Petit Bateau, the French kidswear brand founded in 1920, is growing up, with the launch of a new store in the heart of Paris, in rue du 29 Juillet, aimed at adults. The company has also teamed up Masaya Kuroki and Gildas Loaec, designers and the creative minds behind the brand Kitsuné, with whom Petit Bateau has collaborated on a limited edition blue t-shirt to be sold in select Petit Bateau stores in France and retailers in New York, London, Tokyo, Milan, Rome, Verona, Bologna, Munich and Brussels from April 28 through May 18.

—Maria Cristina Pavarini