Pepe Jeans London has just opened its first flagship store in Rome and second one in Italy, in Via del Corso 73, one of most significant shopping streets of the Italian capital. The store has a sales floor of 150 sqm and offers Pepe Jeans London for both men and women, the Andy Warhol by Pepe Jeans collections, as well as a wide offer of accessories.

For celebrating the event, Pepe Jeans already started a series of online and offline celebrations on Sep.17 that will end Nov. 10. Contests and competitions will be part of the celebration. A special contest for example has the aim to compile a Social Travel Guide to Rome with the help of blogger PJ Long of the blog ‘The English Tourist’.

The celebrations will end with a party inside the store on November 10, and with a concert of the rock band Scissor Sisters on November 11. You can win free tickets as well as Pepe Jeans outfits when participating in the competitions.