Pepe Jeans has signed top fashion photographer Tom Munro for its F/W 2009-10 ad campaign. The lenseman, despite his British origins, studied photography at New York’s Parsons School and has collaborated with major international fashion magazines and top fashion, beauty and movie firms. His photos for the jeans brand are beautiful fall countryside shots featuring relaxed, bohemian-looking youths. Among the models portrayed is a star of the moment, Jesus Luz, Madonna’s newest boyfriend.

—Maria Cristina Pavarini