Paris jeans- and sportswear fashion show Who's Next ( and accessories show Premiere Classe (, which both took place September 6 to 9 in Hall 1 of the Paris Expo trade show center at Porte de Versailles, attracted 47,926 visitors. This is a 5% growth compared with the September 2006 edition and a stable compared with February 2007, said the organizers.

There were 17,000 (36%) visitors from abroad, or a 5.2% increase in foreign buyers compared to the September 2006 edition. As in previous seasons, Italy ranked first with 3,100 visitors, or 18.1% of the total foreign contingent. Spain followed with 9.8%, Belgium with 7.9%, Great Britain with 7% and Germany with 4.5%. Asia was the second most represented continent in terms of buyers and represented 16.6% of foreign visitors. 5.8% of visitors came from America, half of those from the US.

According to the organizers one reason for the overall increase seems to be the improved quality of the visitor services: a new buyer’s guide, a VIP meeting area and special services available to the 400 best international buyers (trip organization, shuttles, welcome service and business support).

Who's Next presented 650 brands in its five different areas (among them names such as Tankus, Shoe'shi bar, American Vintage and 40Weft) while Premiere Classe had 450 exhibitors. All the brands showed across a total of 48,000 sq. meters. Both shows featured a mix of established brands and young designers.

Concurrently, the womenswear trade show Pret a Porter ( was held in Hall 7 of the exhibition center and attracted 40,000 visitors. In more than 10 smaller areas about 1,550 brands presented their s/s collections. The Shibuya section, for example, featured street and jeans brands such as Lee Cooper, Bench and Reebok. One of the highlights there was the introduction of the new Lee Cooper line in cooperation with French celebrity Lou Doillon.