Montreal-based jeanswear brand Parasuco (parasuco.com) debuted its first flagship store in the United States on Thursday evening by throwing a massive party at the store, which is located in a landmarked former bank building at 60 Spring Street (at the corner of Lafayette) in New York City’s SoHo neighborhood.

Brand founder-president Salvatore Parasuco hosted hundreds of guests at the $250,000 party, which featured food, drinks and entertainment – including music by DJ AM and a sensual dance performance choreographed by Richard Move. The latter featured three couples who emerged from one of the “centerpieces” of the event, a giant 17-foot white hoop skirt worn by a female model who nearly reached the ceiling and flirtatiously fanned herself with a paper fan throughout the night.

The true “star” of the party, however, was the architecture of the 10,000-sq.-foot (929-sq.-meter) store, which preserves the classic Greco-Roman aesthetic of the former East River Savings Bank with its massive windows, columns, a crystal chandelier and an old-fashioned marble clock above the front doorway. The store’s more modern touches include round porthole-like windows in the floor that provide views to the basement, glass-and-metal display cases and numerous Parasuco-clad mannequins.

This stunning new two-level store sells the full Parasuco men’s and women’s collections and is the latest retail jewel to emerge in a SoHo, an area that is already known for its outstanding shopping.