Online retailer Outfittery (view our previous article on Outfittery here) is planning a promotional tour to install
body scanners in different locations throughout Germany from March-September 2015. Customers and potential users of the menswear e-shop will have the chance of getting their body measures and therefore reduce mistakes when ordering online.
In an article on Fashion United Julia Bösch, founder of Outfittery commented: “We are the first to use this technique and we are sure that this will have a huge impact on consumers and retailers.”
The body scanner will be installed at locations such as airports, shopping centers, banks and public spaces. During the promotional tour, Outfittery will visit cities like Berlin, Cologne, Munich and Hamburg, before expanding to other major cities.