Swedish label Our Legacy opened the doors to its first London store in Soho last week. Bright and fiercely minimal with industrial undertones, the all-white shop features a semi floating till area in steel and wooden grids that have been artfully applied to the wall. Meanwhile, the store sign has been rendered in a way that brings to mind the seedier side of Soho. The shop stocks Our Legacy men’s clothing as well as a handful of shoes and accessories.

Said Our Legacy’s co-founder Jockum Hallin: “Sweden used to be our key market but the UK has now overtaken it in terms of sales. It's an exciting step to open a store in London, and we felt that the time was ripe to do so.”

Product presentation at Our Legacy
Product presentation at Our Legacy