Bread & Butter has been the topic of conversation among the industry in the last couple of weeks. Before the year ends we want to sum up the opinions of the other Berlin trade show organizers.

[The trade shows' comments appear in alphabetical order.]

1. What is your opinion on Bread & Butter’s development and the consequences for Berlin?

Olaf Schmidt, Ethical Fashion Show
Olaf Schmidt, Ethical Fashion Show
Ethical Fashion Show, Messe Frankfurt, Olaf Schmidt:
“Unfortunately, Bread & Butter was affected by a number of rapid developments. Karl-Heinz Müller has done much for Berlin as a fashion centre. We see Berlin as a very attractive and powerful fashion metropolis – particularly in view of the fact that Germany is currently an extremely lucrative market for European and international fashion brands. Hence, we firmly believe that other events will rapidly fill the gap.”

Panorama Berlin, Jörg Wichmann:
“We do not comment on other trade shows or trade show organizations.”

Anita Tillmann, Premium Exhibitions/Seek Exhibitions
Anita Tillmann, Premium Exhibitions/Seek Exhibitions
Premium/Seek Exhibtions, Anita Tillmann:
“I have great respect for Karl-Heinz and his lifework. He has given the industry a lot and I sincerely regret that there is no BBB anymore. On short-term everybody is shocked and the market seems to be deeply insecure. But there is no reason for that. Buyers that are coming to Premium are–if any– only marginally effected. The number of exhibitors and visitors has been increasing continuously, especially on an international level at Premium. Berlin is strong and the offers are diverse. All important segments are being covered.

Show & Order, Verena Malta:
“Bread & Butter was a great fair and a benefit to Berlin Fashion Week. But Berlin made its mark in the world of fashion. Karl-Heinz is a good friend of mine. I hold him in high regard and fully respect his work. I’m sure that he will rise like a phoenix!”


2. How do you want to attract retailers, especially from abroad?

Ethical Fashion Show, Messe Frankfurt, Olaf Schmidt:
“We have decided to hold our two shows, Greenshowroom and Ethical Fashion Show Berlin, at the same time and place from now on. The large number of exhibitor registrations – an increase of over 30 percent – confirms that this is the right decision. Thus, we are taking a step forward and offering both national and international retailers an extremely attractive event with more than 160 international labels. The new duo of shows represents an unrivalled platform for green fashions in Europe.”

Jörg Wichmann, Panorama Berlin
Jörg Wichmann, Panorama Berlin
Panorama Berlin, Jörg Wichmann:
“As we did in the past seasons – by personally inviting them and global marketing, of course!”

Premium/Seek Exhibitions, Anita Tillmann:
“With an excellent portfolio and direct addressing. Our buyer’s management is in constant dialog with the retailers analyzing their needs and trying to implement those wishes at Premium. We are presenting more than 1,000 brands and we have just opened up a new hall for new luxury & pre-collection.  On top Seek trade show with a selection of 200 brands is addressing another group of buyers.”

Show & Order, Verena Malta:
“Show&Order stands for fine selected fashion from all over the world. Well-established brands, which are globally famous, present their brand new collections. But we offer also younger talents the chance to show their work in a breathtaking surrounding. At Show & Order you can discover upcoming trends and Berlin is one of the world’s most important fashion hotspots.”


3. In what direction will the Berlin trade show scenery develop?

Ethical Fashion Show, Messe Frankfurt, Olaf Schmidt:
“In the case of our two shows, we are very optimistic about the future development of the Berlin Fashion Week. It is increasingly apparent that eco-fashion is a future-oriented market and we see a great potential for promoting green themes and sustainable labels. The green sector is particularly important in Berlin and the subject of great interest there. We firmly believe that – both now and in the future – Berlin is the right place to present the latest fashion products to an international audience of retailers.”

Panorama Berlin, Jörg Wichmann:
“There will be modernization and consolidation for the benefit of the trade visitors and exhibitors alike. In fashion you cannot stick to nostalgia.”

Premium/Seek Exhibitions, Anita Tillmann:
“Within only ten years Berlin has developed itself into an international relevant fashion city with significant economic influence. Each season thousands of visitors are coming from all over the world to get an overview of current international fashion trends and to order. There is no other city that gives you such a comprehensive portfolio of international players and design newcomers at the beginning of the season.”

Verena Malta, Show & Order
Verena Malta, Show & Order
Show & Order, Verena Malta:
”The importance of younger brands will rise. Individuals want to point themselves out from the mainstream. It’s the same with trade fairs there is a high global competition. You have to bring yourself out! It’s all about fashion but the overall concept becomes more and more important.”

Please note: Thomas Martini & Marco Aslim behind the Bright tradeshow did not want to comment on BBB.