Good things take time - that could be one motto of Royal Republiq founder & CEO Nicolas Kjaer: “We wait until we are ready before we start with something. And after 10 years of existing we felt we were ready to open our first store. Also because as we’ve found a perfect partner for it with Karl-Heinz Müller.”
The right time was in June. During the Berlin Fashion week Royal Republiq opened doors of its very first mono brand store. Located at Karl-Heinz Müller’s - Bread & Butter founder and owner of the concept stores 14 oz. - Blue Yard Royal Republiq presented its entire collection of shoes, bags and high quality leather goods for men and women on a total sales area of 65 sqm.
Design-wise the store is the result of a close cooperation between Royal Republiq and Müller. Clear lines, minimalistic interior in terms of simply but lovely chosen and functional furniture as well as clever indirect light sources provide a gallery-like atmosphere with a wide sense of space, with emphasis on products.
“Royal Republiq fits perfect to our portfolio here at Blue Yard”, Karl-Heinz Müller explains during the opening of the Blue Yard owned store. “We’ve already sold the brand very good at 14 oz. and I believe in the value-oriented products of high-quality items for affordable prices and the philosophy of the brand. We work close together and our partnership includes all matters, such as store design, marketing, merchandising and product selection.”
Nicolas Kjaer founded Royal Republiq back in 2006 in Copenhagen, where the brand's headquarters is still based while having the operational business based in Amsterdam since 2011/2012. His idea: “We want to make products at the highest quality and a perfect fit for affordable prices.” Especially for the perfect fit and the comfort the brand is working very hard. “At Royal Republiq form follows function, meaning it is not all about the design but more about the perfect fit. Therefore every shoe has a special sole inside to ensure comfort. Additionally, all styles are checked for their fit at heel and instep”, he added. “When function is ensured, we focus on the form, the actual visual design - we want to create a shape that has a possibility to become a “new classic”.”
For Kjaer and his business partner Morten Kristiansen mono brand stores are part of the strategy as they are an important tool to push the brand presence internationally for consumers and resellers. In early 2017 the brand will open another flag ship store in Copenhagen.