Major League Baseball (MLB) wants to find out about the appetite for baseball gear in Europe through a recently opened pop-up store in London, which will sell a full spectrum of clothing and memorabilia from all 30 MLB clubs –among others the New York Mets and the San Francisco Giants.
The space, featuring exposed brick walls and dark wooden fixtures, will trade items such as New Era caps, Majestic Athletic game jerseys and fan gear, Wilson Sporting Goods baseball gloves, Stance socks and Herschel bags. Customers can personalize their jerseys on-site with the name and number of their choice. Besides, virtual reality headsets enable them to experience live action up close and personal from the field.
The MLB store will remain open until the end of 2016.
Major League Baseball pop-up store
78B Long Acre
Covent Garden, London
Monday-Sunday 10:00 – 19:00