Within Kingpins day denim manufacturer Calik kicked off its 30th-anniversary celebrations with a cocktail party in its newly opened showroom in Gustav Mahlerlaan, New Amsterdam Building, in Amsterdam’s financial district.
Special guest of the event, together with insiders, VIPs and personalities, was influencer Lot Madeleine, renown for her hand-drawn white chalk letter slogans on black background. For the occasion, the web influencer drew some of her most popular slogans on Calik denim vests – one of the hottest items of the season - live upon guests’ request.
Within the same occasion Calik has also launched its celebrative Red Carpet group of fabrics that incorporate metallic yarns and a second group of fabrics that remind of 1980s shiny disco pants, perfectly matching the brand’s celebrations for its 30th anniversary and showroom inauguration.
Watch the video here:
Calik celebrates Amsterdam showroom opening