Within Kingpins day denim manufacturer Calik kicked off its 30th-anniversary celebrations with a cocktail party in its newly opened showroom in Gustav Mahlerlaan, New Amsterdam Building, in Amsterdam’s financial district.

 

Calik opening event
© Calik
Calik opening event

Special guest of the event, together with insiders, VIPs and personalities, was influencer Lot Madeleine, renown for her hand-drawn white chalk letter slogans on black background. For the occasion, the web influencer drew some of her most popular slogans on Calik denim vests – one of the hottest items of the season - live upon guests’ request.

 

Customized vest by Lot Madeline
© Calik
Customized vest by Lot Madeline


Within the same occasion Calik has also launched its celebrative Red Carpet group of fabrics that incorporate metallic yarns and a second group of fabrics that remind of 1980s shiny disco pants, perfectly matching the brand’s celebrations for its 30th anniversary and showroom inauguration.



Watch the video here:

 
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