Hamburg-based Otto Group has hired German singer and actress Yvonne Catterfeld as their new face for the spring/summer season 2011. Her picture is on the cover of the new Otto spring/summer catalogue, she presents the new campaign motto ‘Lebensfreude auf Bestellung’ (zest for life to order) online, and she is the main focus of the large media campaign.

According to Otto Group, Yvonne Catterfeld’s naturalness and her taste for casual and modern styles perfectly fit Otto’s campaign motto and the new Laura Scott collection from which she presents selected styles. The photo shootings for the new catalogue took place in Marrakesh in order to reflect the combination of tradition and modernity, because the new Laura Scott collection also combines classic and modern elements. Most recently, German model Toni Garrn adorned the cover of the Otto catalogue.