Surf brand O’Neill has appointed Cedar Carter to lead marketing efforts for the brand’s Girls marketing division. In her new role, Carter will oversee O’Neill Girls advertising campaigns, promotions and in-store retail activity, and assist in public relations efforts and athlete initiatives. She also will be responsible for identifying new partner and sponsorship opportunities. Carter most recently served as Events Manager for Roxy, Roxy Girl and Quiksilver Women, and going forward will report to Kari Johnson, who was recently appointed to oversee all O’Neill Girls Marketing efforts. Following Johnson’s promotion, Amy Struck will take on the role of Creative Director, while maintaining her current role in design. O’Neill Girls currently operates out of La Jolla Group offices in Irvine, California.