O’Neill is looking for a model to become the O’Neill Girl, and appear in their s/s 2012 campaign. To find the right girl, the company started an extraordinary model contest on www.facebook.com/oneillgirls. Until May 15, candidates can upload a picture and get people to vote for them. The final winner will be a girl who has the guts to jump off the end of a ‘One-Way Runway’ into the sea wearing the new O’Neill Superkini.
15 finalists from the O’Neill Girls’ facebook campaign will be flown to Ibiza in June to walk the ‘One-Way Runway’ in front of a panel of judges including supermodel Elyse Taylor, professional O’Neill surfer Raine Jackson and top fashion editors and stylists. The final winner of the O’Neill One Way Runway will participate in a photo shoot at a secret beach location in September 2011 to star in the s/s 2012 campaign.
The Superkini is the latest addition to the world of bikinis. A leading innovative new design in swimwear, it is made out of a new nanofront ™ material, so it sticks to your body when wet, keeping you sexy both in the water and out – and when jumping off cliffs.