Andreas Adenauer is the CEO of the new O’Neill Group. The O’Neill Group, which originated from the merger of O’Neill Inc. and O’Neill Europe in May 2007, will focus on global development of the brand under the direction of Adenauer.

Adenauer, who is a passionate snowboarder, windsurfer and skateboarder, has more than twenty years’ experience in the fashion business. Following several management positions in the fashion industry, he spent the last ten years building the “edc by esprit” brand name and also functioned as global business manager of the "Esprit Women’s Casual" brand. His most recent role at Esprit was president of North America. Based in New York, Adenauer was responsible for branding and development of Esprit throughout North America. He is expected to relocate to O’Neill Europe’s headquarters in Warmond, Netherlands.

Logo International B.V., the parent company of O’Neill Group since May, remains the holding company of brands such as WE Europe, Setpoint, Beldona and Waalwear.

—Regina Henkel