In collaboration with Bread & Butter founder and 14 oz. owner Karl-Heinz Müller, Nudie Jeans will launch a new store in Berlin’s Mitte district today, January 14. The so-called Repair Shop will showcase the brand’s full line of denim and seasonal collection and also offer repairs and alterations on all Nudie Jeans products carried out by in-house denim specialists for free. Nestled between two courtyards at Münzstraße 21, the store is part of The Blue Yard, a development from the team behind 14 oz. in collaboration with Nudie, Denham and Edwin, where also pop-up stores from Denham the Jeanmaker and Edwin Europe will open their doors today – all operated and managed by 14 oz. Berlin.
Nudie and Karl-Heinz Müller lead a long-term partnership with Müller being one of the first retailers to carry Nudie Jeans at his 14 oz. store.
“Germany has grown to be our biggest market internationally, and for a long time we’ve seen an increasing demand for a Nudie Jeans home on this market - the timing was absolutely right,” said Andreas Åhrman, International Sales & Marketing Director at Nudie Jeans.
The new Berlin Repair Shop’s interior was designed by Nudie Jeans’ in-house architect Ida Toll and features raw and rustic fixtures and furniture on a clean backdrop giving an industrial-inspired feel.
Other Nudie Repair Shops can be found in Gothenburg and Stockholm, London, Barcelona, Zurich, Sydney, Tokyo and Los Angeles. The repair concept underlines the brand’s philosophy to strive for healthier and more sustainable consumption patterns.