Gothenburg-based denim brand Nudie has launched a new pair of jeans called Grim Tim Dry Rainbow, which will be sold firstly in a run of 200 units at Manchester-based men’s retailer Oi Polloi. Dry Rainbow is completely produced with organic, 14oz., ring spun Japanese selvedge denim, and individually numbered. Each jean features a back pocket embroidery with the spectrum of the rainbow, and the selvage stripe on the inside seam also has the same colors. The fabric is woven on old shuttle looms and made with the crunch weaving technique; a slow dying process provides the indigo its dark shade. The product is presented in a special box made from recycled fibres and bound with a vegetable tanned leather strap.

Oi Polloi will exclusively distribute the Dry Rainbow at a retail price of £185 (ca. €255) for the first seven days before it will also become available at Nudie Jeans concept stores and online.

Rainbow-inspired detailing of the jeans
Rainbow-inspired detailing of the jeans