For next Shanghai edition that will take place July, 17-19, Novomania announces some changes.

By moving the venue to Shanghai Mart in downtown Shanghai the show should get more attractive and accessible to exhibitors and visitors alike. “By taking the show downtown, we’re making that process easier and more effective than ever, while the new dates enable brands actually to take orders at the show before the conclusion of the European, Asian and American seasons – thereby ensuring that, more than ever, Novomania Shanghai 2013 will be the open gateway to China and where the future of China’s fashion industry is defined!’ says Novomania General Manager Guilherme Faria.

The next show will also benefit from a $30 million investment from the KKR China Growth Fund L.P.

Last edition of Novomania Shanghai 2012 attracted 13,000 visitors (up 16% on 2011’s show) and 121 fashion and lifestyle publications and media outlets over the three action-packed days. For 2013 Novomania wants to showcase about 250 and boost attendance up tp 20,000 visitors.