Nobis, Canadian outerwear and accessory brand, has inaugurated its first flagship store in Northern America, in Toronto, in 360 Queen St.West, in the heart of the city’s fashion district.

The opening of this 300-sq.meter flagship store - following the inaugurations of other recent monobrand stores in Seoul and Paris - is part of a global expansion plan aimed at increasing Nobis visibility.

Inside the flagship store
Inside the flagship store
Even if Nobis is already distributed worldwide in 40 countries through 1300-1800 stores, according to multi-door account distribution and seasonality, they aim to open more monobrand stores. “For the next 3-5 years we are currently reviewing future ‘stand-alone’ mono brand expansion possibilities in New York, Milan, Stockholm and Seoul,” commented Robin Yates, vice-president Nobis. At present, for instance, in Seoul they have multiple temporary mono brand shop-in-shops and are in the process of solidifying one or two permanent locations for the 2016 selling season.

Presentation of the garments at the flagship store
Presentation of the garments at the flagship store
“Our approach to mono brand stores has primarily been more reactive to the needs and desires of our distributor and retail partners alike. Where it was felt strategically beneficial by both head office and our retail or distribution partners we have opened Nobis branded stores and pop up shops in markets such as Seoul and Paris.” And referring specifically to the newly opened Toronto store in a market where they were already established he explains: “The Toronto Nobis store came to existence as a result of extremely strong sales performance in the Queen St West area of Toronto with our valued long term multi brand retail partner. We along with our existing retail partner felt that anchoring the Nobis brand in such a notable shopping area of our home city made sense for both the brand and our partner. We basically replaced a dominant presence in one of our leading multi door accounts, into a partnership with an exclusive brand presence within the same area of distribution.”

Presently the U.S. and Scandinavian markets are in Nobis’ focus for growth opportunities.