Nike has just opened its innovative 400 sqm Nike Store Via Torino in Milan, located in the central Via Torino 21.

The new store will be open seven days a week from 9am until 9pm and will offer the Nike Running, Nike Sportswear and Nike Women’s lines.

The new Nike store will offer special services and initiatives such as, for instance, the Gait Analysis, a special study that analyzes one’s walk and decides what type of sneaker fits each user’s need best. Similarly they can provide support for finding the best sports bra according to form of sport played and body type. They also host a space dedicated to the Nike+Running and Nike Training Club platforms.

Some special events are held during the first three days of the store’s opening from 16 to 18 September, 2014. On 16 September the store hosted street artist Martina Merlino presenting her first work created inside the store. On 17 September marathon athlete Valeria Straneo participated in a special run through the city and – after the store’s opening - every Monday and Wednesday running sessions will take place from 7pm. Today, 18 September, women will be able to participate in the first NTC (Nike Training Club), a women’s training program that will also take place in the store every Tuesday from 7pm.

Inside the new Nike Store Via Torino
Inside the new Nike Store Via Torino