Next Thursday, sportswear manufacturer Nike is going to inaugurate a new flagship store in Basel (Steinenvorstadt 24) in presence of Swiss football stars Xherdan Shaqiri, Granit Xhaka, Yann Sommer and Ricardo Rodríguez. The shop staff will get the possibility to greet the players and the rapper and moderator Knackeboul, who will interview the players about the upcoming Football World Cup 2014.

Nike’s new Basel shop will have a retail surface of 450 square meters, spread over three different floors. Within the different areas, consumers will be able to find - football, running, training and Nike Sportswear- showcasing the latest men’s, women’s and kids collection.