Last week Nike presented its new spring/summer 2015 women’s collection in New York City with 27 of the world’s top athletes, showcasing a breadth of performance and lifestyle products as well as digital services as it continues to accelerate growth within its women’s business.

“Sport and fitness are powering a new lifestyle shift for women around the world,” says Mark Parker, President & CEO of NIKE, Inc. “Our relationship with our digital community of 65 million women, coupled with great product innovation, is driving our momentum and we expect to add another $2 billion in revenue to reach $7 billion by FY17.” Overall revenues from continuing operations for the fiscal year 2014 (ended May 31) went up 10 percent to $27.8 billion.

“With such an explosion of creativity in sport and a growing lifestyle that seamlessly integrates her run and workout with the rest of her day, Nike has never been better positioned for growth,” says Amy Montagne, VP/GM of Nike Women. “Today we’re introducing the most comprehensive and innovative women’s collection Nike has ever created.”
Nike women tights
Nike women tights

The collection features new performance–looks including new products across Nike’s running, training and sportswear categories, ranging from high-performance tights to Nike Flyknit footwear to innovative new sports bras.

Nike furthermore presented a cooperation with Brazilian designer Pedro Lourenço that consists of training apparel and footwear that blends performance with style. The collection was presented by model Karlie Kloss, who is the current face of Nike, amongst other international models.

The international line-up included Olympia-winner Shelly-Ann Fraser-Pryce, Ally Felix, Sanya Richard-Ross and Adelina Sotnikova, two-time Tennis Grand Slam winner Li Na, as well as professional basketball player Skylar Diggins.
World athletes at the Nike SS'15 collection presentation
World athletes at the Nike SS'15 collection presentation