Now it’s official: Swedish football icon Zlatan Ibrahimovic will launch his new sportswear brand A-Z on 7 June, 2016, at a large event in Paris.

The name of the brand is based on Ibrahimovic’s philosophy that “to go the whole distance from A-Z (…) you have to practice.” Even though the exact pieces of the collection haven’t yet been revealed, Ibrahimovic says that the brand is for fighters, people who know that practice is the way to get stronger, faster and greater.

A-Z brand teaser
© A-Z
A-Z brand teaser

A-Z is a brand created by Varner Ibrahimovic, a joint venture of the football genius and the Varner Group, a Norwegian textile company that is the franchisee of Levi's, Denim & Supply Ralph Lauren and Nike in Scandinavian countries.

Zlatan Ibrahimovic (left) and Petter Varner, head of the Varner Group.
© Varner Ibrahimovic
Zlatan Ibrahimovic (left) and Petter Varner, head of the Varner Group.


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