If the name Tiger Jay seems familiar it is probably because the brand is known for its apparel. The decision to create an own footwear brand under the same name came this year. “We started as a brand for apparel, however we have decided to split them into different target groups and therefore in different brands. There will not be a link to apparel in the future,” explains Mark Bender from Tiger Jay.
Tiger Jay footwear has its headquarters in Amsterdam and consists of two main collections per year. The aim is to create a shoe that combines street and fashion, clean and luxurious elements in one. The collection is divided in the categories Essentials, Vintage, Tech and Lux.
Wholesale prices are between 180 Euro and 260 Euro with the Essentials line always being under the psychological 200 Euro price point.