Toms has named Helen Thompson as the new Managing Director for Europe, Middle East and Africa (EMEA). In her new position she should continue to build the brand and its One for One business model across EMEA markets. Thompson is based Amsterdam, Netherlands, where Toms is headquartered.

Prior to her new position she worked for several footwear companies in Europe. In her most recent role, she was the Managing Director for ECCO EMEA based in Amsterdam where she was responsible for the wholesale, e- commerce and franchise store operations across the European region.