Starting with this season, creates a new platform to coincide with the brand's watchwords: iKonic, artistiK and aKcessible.

The modernised website is now bursting with elegance, starting with the homepage welcoming visitors to the ‘World of Karl’. As one of the worlds most influential and iconic designers, readers can follow Karl Lagerfeld’s personal interests, most recent photographs and be inspired by his talents and comments.

Customers can now purchase KARL womenswear with the website reinforcing the exclusive online partnership with

The new collections section allows the insider to explore all the Karl Lagerfeld brands including KARL, KARL LAGERFELD Paris and LAGERFELD.