New Era Flecked Suede beanie
New Era Flecked Suede beanie
For its fall/winter 15/16 season, headwear brand New Era, which is known for its broad range of caps and snapbacks, debuts a collection of functional beanies and hats. The new collection features three innovative technologies: drirelease to transports liquids, such as sweat, outwards; through the DWR (Durable Water Repellency) coating the beanies are water-repellant and breathable at the same time and a fleece-lining helps to store heat.

New Era Dip Dye Beanie
New Era Dip Dye Beanie
“Based on New Era’s authentic headwear heritage since 1920 and the trend that our caps are worn increasingly in the mountains, it was the next logical step for us to launch a collection of functional winter hats. Thereby, we are able to offer our customers seasonal products, which are unique in quality, design and fit, year-round,” states Laurence Joslin, New Era Marketing Director EMEA.

The range of technical knits is divided into three categories: Apres Basic, which offers plain-colored beanies and hats with subtle branding. The Apres Fashion products come in striped or dip-dyed looks. The Tech series features merino and polar fleece hats. Some of those models are equipped with the Outlast Technology that ensures moisture and heat regulation.

New Era Reflect Flag Beanie
New Era Reflect Flag Beanie
A team of international athletes will present the new performance headwear at the launch and will also star as the faces of the campaign. The whole collection will be available from September 2015 onwards in selected stores. Purchase prices start at 7.80€.