New Balance Europe has appointed Max Eggen as their new key account manager EMEA with immediate effect. Eggen, who previously worked as New Balance’s head of sales for the German markets, will now take over strategic responsibility exclusively for the Intersport International Corporation.

He is succeeded by Philipp Mund, who will now report directly to Jürgen Konrad, country manager Germany, together with Tobias Zingel, the German head of marketing and product.