Norwegian sports brand Norrøna Sport appointed Lars Bjelvin as new Director for Marketing and Communication. In this newly created position, Bjelvin is responsible for strategy and planning of international marketing activities in order to strengthen the brand’s position on a national and international base.

Njelvin is new in the sports business. Before he started working for Norrøna Sport, Bjelvin had been Vice President for Communication at Norwegian company Statoil.