Nine West Group, a division of Jones Apparel Group, Inc., and New Balance have entered into an agreement to license, create and distribute a fashion-lifestyle footwear collection.

The deal unites New Balance's innovative performance and materials technology with Nine West's fashion styling. Terms of the agreement were not disclosed.

The initial collection will offer active lifestyle fashion footwear with performance technology, and will be available in limited distribution nationwide and globally next spring.

The collection will be designed in partnership with Fred Allard, creative director of Nine West, and DDC Lab’s Savania Davies-Keiller and Roberto Crivello, who also work as creative directors for New Balance. New Balance will be responsible for the innovative material direction and insole technology while Nine West will be responsible for “soft-tech” styling and color.

A strong multimedia marketing campaign is anticipated for the launch.