Nike ( has announced Bert Hoyt as Vice President and General Manager of Global Football (soccer), one of the company's biggest businesses categories.

Hoyt reports to Trevor Edwards, Nike's Vice President of Global Brand and Category Management and succeeds Joaquin Hidalgo, who has been leading Nike's global football business for the past year in addition to his continuing role as Vice President, Global Marketing for the Nike brand.

Hoyt brings to the role close to 20 years of key sporting goods footwear and apparel global experience, including almost a decade at Nike. Most recently, Hoyt was Vice President and General Manager of the Nike German Alpine Region, which includes Germany, Austria, Switzerland and Slovenia. He led this team to exceptional growth within the region where football is a key consumer category.

In Nike AGSS (Germany, Austria, Switzerland and Slovenia) Michaela Stitz replaces Bert Hoyt as Vice President and General Manager. Michaela has extensive management experience and a diverse commercial background. She started her Nike career in the Nike Alpine region in 1996, setting up the equipment business for Nike Austria, Switzerland, Slovenia and Croatia. Michaela's experience prior to Nike includes working in the sports medicine area as well as at K2 in Austria in different sales and marketing roles.

Since the early 1990s, Nike has grown its football revenues from about $40 million to approximately $1.5 billion and established global brand leadership in the sport. Football is one of six core categories expected to drive 75 percent of Nike's targeted growth by fiscal 2011.