Brintex, organizer of the UK board sports trade Surf Shop Expo, has announced the launch of a new event for 2010. Hub, in Bristol from Aug. 10-11, will precede the August edition of ASR to accommodate brands and buyers who need to attend both shows and address a much-needed format to bring together brands and buyers across the UK, Ireland and Channel Islands. In short, where Surf Shop Expo, postponed in 2009 due to difficult trading conditions, was always more about pure surf, Hub is expected to cover the entire board sports business. “We have taken the opportunity to review everything and consulted with the industry to meet the eventual upturn in business with renewed energy,” said event director Lucy McPhail. “This is exactly what Hub will deliver. We’re looking forward to a re-energized 2010.”

—Melanie Gropler