A new trade show, First Exposure (first.exposure.net), will hit London on July 9 to 10. Promising to offer a list of bands largely unavailable in the UK, native buyers and press will get the chance to be introduced to about 20 lifestyle brands originating from all over the world including New York, Helsinki, Tehran and Houston.

The offer will be diverse and appeal to luxury department stores and small independent retailers alike. Some of the participants are: Albam Clothing, Andersen Lauth, Phantom by Globe-Trotter, Bijules NYC, Jimmyjane, Mishka, Nemeth, Nicholas K and Oki-Ni.

Coinciding with the event, First Exposure will unveil a temporary retail store where many of the show’s exhibitors will sell their wares.

— Emma Holmqvist, London Correspondent