The latest new trade fair catering to urban fashion is WEARe Dusseldorf, which will host segments in Design, Street and Denim. Launching 8th-10th February 2008 (two days before CPD) WEARe’s Mark McGuire and his team are aiming to fill the gap left by the discontinuation of Bread & Butter Berlin.

Based at the Igedo fair ground, Dusseldorf, the show will be located within a newly constructed hall that boasts the latest technologies and layout, as well as up-to-the-minute furnishings.

“We are happy having a strong partner with Igedo company Dusseldorf regarding logistics and resources,” says McGuire, “but nevertheless we are independent from CPD; we have our own young and innovative concept and our own fairground.”

Currently McGuire and his team are still working towards the completion of the acquisition. As announced, all in all companies are interested, but so far no registration is made.